For a long time I have been thinking about Internet TV and all its possibilities. I must admit that after going to Cartoon Masters that idea has come again; although it’s a big project and I’ll need more people to do it. In addition, since there is nothing by chance, I read two very interesting posts in Cartoon Brew a few days ago (“Is My Animated Short Worth a Penny”, Responses to “Is My Animated Short Worth a Penny”) that some way have animated to me to follow with the idea. It is true that services as YouTube help show our works to a lot of people, but if we don’t have incomes it is difficult to be able to continue producing animations (or any other audio-visual piece… or anything!). We must consider that to co-producing with the televisions is not so simple (and less if you’re a new studio or you have a “non-commercial” pieces); also like in other commercial sectors China is really near and it will sell its products to broadcasters below the normal price in the U.S.A., Europe, etc.
In addition, we have the case of big producers (like Disney and Dic Entertainment) that has or plan their own tv channels (controlling distribution of content and merchandising).
What can do a “small” studio/producer to work in which it likes and not to die in the attempt? First, products of quality, that are logical. Later to use the traditional channels to promote themselves and to sell. Without forgetting to add mobile telephone operators (which need content for 3G). And…
… To organize with other studies and producers to create its own “tv channel” on Internet, being offered what like people (like has demonstrated the success of P2P networks, Web 2.0, PVR and mobile devices).
- Free downloadings (with ads) and pay downloadings (without ads)
- Streaming with P2P technology
- Custom channels organized by tags (the user can choose a thematic or producer/studio and the system prepares its channel, which allows him to know new works in a easy way - like Pandora does with music; another alternative, is to create your own listing and to reproduce it when you wish)
- Top 10 of downloadings, votings, etc per day, week, month
- Direct contact with the artists and studios (blogs, podcast,…), as well as with other users
- Information on future projects and in planning. With possibility of participating (with money, translations, artwork, promotion, etc)
- Generic and customized Merchandising
- Facility to find new products for Licensing
- Producers/studios keep their rights on their works and decide how to share them (although we recommended Creative Commons)
- etc
Keeping everything close, just to one click 
. Offering useful information for children, parents and teachers…
The system could be financed by means of subscriptions (to series, per time, sort, etc), ads, merchandising, licensing, etc. Logically, series can be sold to traditional channels or mobile operators. And a part of the benefits can be destined to finance new projects, like financial coproduction.
At technology level he is not “so” complex. At human level, enterprise coordination can be a crazy stuff. Can you imagine to 10 producers/studios from different countries speaking over Internet to coordinate all this… What happens when they are 300 or 25.000!
At beginning I believe that the best thing is than the project will be coordinates by a small group and that producers/studios only think on their projects (without worrying about the day to day -we’re talking about a managing “leader” team-).
I believe that this idea is interesting but it needs to continue maturing and to begin to look for people whom it loves to add themselves and to create something “new”… If Toonfuse is like Digg in animation, We invite you to create something like MTV, Nick or Cartoon Network in Internet. What do you say?
Note 1: Clapperboard image is part of Nuvola icons… I love David Vignoni works
Note 2 (07/15/2006): I read today in Awn a good article about this, Licensing 2006 International: Exploring Alternative Distribution
Es una noticia algo vieja (3 de julio 2006) pero que consideramos importante comentar, ya que muchos de nuestros clientes son del sector del transporte y la logística donde el 
